Messages Pricing

Messages — a proactive messaging feature of Beacon — is included in the current Standard, Plus, and Company plans. Legacy plans offer Messages as an add-on for an additional $50 per month fee. 

What's Changing

In October 2021, we’ll be making changes to the way Messages pricing works for the plans with Messages included. Legacy plans will move to this new billing when they are migrated to the current plan according to their schedule. 

We're moving to a tiered pricing plan based on usage that will allow flexibility for what your team needs. If you're reaching more than 2,000 unique viewers a month with Messages, this may mean a price increase for your account. 

We know pricing changes are never the news you're hoping to get, but we do want to make sure you know what's coming and the full details! 

The Basics

  • The price for Messages will be based on the number of unique viewers you reach each month.
  • 2,000 unique views per month will be included for free on Standard, Plus, and Company plans.
  • If you need to reach more than 2,000 unique views per month with Messages, pricing for more starts at $20 USD. 
  • You'll be able to set a maximum monthly spending limit to have full control over your costs — you'll have flexibility to scale up or down as you need. 

What Makes a Unique Viewer

When any visitor loads your Beacon in your website or app, we use local storage to track that they've loaded it, assigning that visitor and device what we call a beaconDeviceID that allows us to identify a unique visitor. Note: This does not track any personal information! It is simply a record that the Beacon has been opened on the device they're using. 

That unique visitor will become a unique viewer when any one of your Messages is shown to any beaconDeviceID. You can show that one unique viewer 5 different Messages, or 20 different Messages, during the month, and that is just one unique viewer. 

There isn't a way for you to view and track how many unique viewers you're reaching at this time, but that is something we're working on and we will have it available for you to review in the future. For now, you can take a look at your Messages Performance Reports. Those reports will show you statistics for each individual Message, rather than dividing out by individual visitors, so it's not exactly the same metric — but it can help you get a broad idea of how many viewers you might be reaching. 

Tiered Pricing

Contacts Price (USD)
0 - 2,000 $0
2,001 - 4,000 $20
4,001 - 6,000 $40
6,001 - 8,000 $60
8,001 - 10,000 $80
10,001 - 15,000 $105
15,001 - 20,000 $130
20,001 - 25,000 $155
25,001 - 30,000 $180
30,001 - 35,000 $205
35,001 - 40,000 $230
40,001 - 45,000 $255
45,001 - 50,000 $280
50,001 - 60,000 $310
60,001 - 70,000 $340
70,001 - 80,000 $370
80,001 - 90,000 $400
90,001 - 100,000 $430
100,001 - 110,000 $460
110,001 - 120,000 $490
120,001 - 130,000 $520
130,001 - 140,000 $550
140,001 - 150,000 $580
+150,001 $620+

Being transparent about this pricing change is our top priority! We're committed to keeping you and your team up-to-date as the changes roll out, so you have a clear understanding of how this may impact your account. If you still have questions about what to expect, reach out to our team — we're here for you!

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