Messages — a proactive messaging feature of Beacon — is included in the current Standard, Plus, and Company plans. Legacy plans offer Messages as an add-on for an additional $50 per month fee.
In October 2021, we’ll be making changes to the way Messages pricing works for the plans with Messages included. Legacy plans will move to this new billing when they are migrated to the current plan according to their schedule.
We're moving to a tiered pricing plan based on usage that will allow flexibility for what your team needs. If you're reaching more than 2,000 unique contacts a month with Messages, this may mean a price increase for your account.
We know pricing changes are never the news you're hoping to get, but we do want to make sure you know what's coming and the full details!
- The price for Messages will be based on the number of unique contacts you reach each month.
- 2,000 contacts per month will be included for free on Standard, Plus, and Company plans.
- If you need to reach more than 2,000 contacts per month with Messages, pricing for more starts at $20 USD.
- You can change your audience limit and price monthly to align with your goals — you have flexibility to scale up or down as you need.
What Makes a Unique Contact
When any visitor loads your Beacon in your website or app, we use local storage to track that they've loaded it, assigning that visitor and device what we call a beaconDeviceID that allows us to identify a unique visitor. Note: This does not track any personal information! It is simply a record that the Beacon has been opened on the device they're using.
That unique visitor will become a unique contact when any one of your Messages is shown to any beaconDeviceID. You can show that one unique contact 5 different Messages, or 20 different Messages, during the month, and that is just one unique contact.
There isn't a way for you to view and track how many unique contacts you're reaching at this time, but that is something we're working on and we will have it available for you to review in the future. For now, you can take a look at your Messages Performance Reports. Those reports will show you statistics for each individual Message, rather than dividing out by individual visitors, so it's not exactly the same metric — but it can help you get a broad idea of how many contacts you might be reaching.
|0 - 2,000||$0|
|2,001 - 4,000||$20|
|4,001 - 6,000||$40|
|6,001 - 8,000||$60|
|8,001 - 10,000||$80|
|10,001 - 15,000||$105|
|15,001 - 20,000||$130|
|20,001 - 25,000||$155|
|25,001 - 30,000||$180|
|30,001 - 35,000||$205|
|35,001 - 40,000||$230|
|40,001 - 45,000||$255|
|45,001 - 50,000||$280|
|50,001 - 60,000||$310|
|60,001 - 70,000||$340|
|70,001 - 80,000||$370|
|80,001 - 90,000||$400|
|90,001 - 100,000||$430|
|100,001 - 110,000||$460|
|110,001 - 120,000||$490|
|120,001 - 130,000||$520|
|130,001 - 140,000||$550|
|140,001 - 150,000|| $580
Being transparent about this pricing change is our top priority! We're committed to keeping you and your team up-to-date as the changes roll out, so you have a clear understanding of how this may impact your account. If you still have questions about what to expect, reach out to our team — we're here for you!